With the growing online market, customers expect to find your business on the internet. Whether you are providing details about your business or selling your products online, having a website is certainly essential.
It’s a good idea to begin with what visitors expect from your website. At the same time you need to make your website luring to your visitors so that they are not bored. None of you will like your visitors moving away from your website. Let your website be powerful to hold your visitor for long. Stick to these website design tips for increasing visibility of your website.
#1. Professional Logo
When you come across any logo, what is it that’s catchy about the particular logo design? It is not necessary that a logo should be very colorful. Picking up a good logo is important to your business and for branding your firm’s name. When you see an eye-catching logo on promotional products or ads, it stands differently.
#2. Proper Navigational Links
Confusing navigational maps result in quitting a particular page and shows visitors disinterest. You should put less important links in the footer column. Keep your webpage simple. Make sure that the menu you have designed for your site is located in the header with clear, concise titles followed by sub menus, not necessarily increasing the sub menus.
#3. Cut off the Clutter
A cluttered webpage looks confusing. Too many elements to grab user attention, compete with each other. Reducing clutter is a great idea. Audiences of all age group go through your websites which includes a combination of young and old readers. Even the youngest readers going through your website will considerably bear with almost 80% clutter, but not more than that. So it is better to reduce clutter on your website.
#4. Use Colors Stylishly
Using balanced colors can help your website to have a modern display. Or else you can use colors for key graphics and headlines which guides visitors to the valuable content on your page. Something quite noteworthy is using a color palette that goes well with your logo and various other marketing materials that you use on your website.
#5. Using Right Images
Using right image is very much essential for not every single image is going to fit with the message you want to convey to your audience. This doesn’t mean that you will use a lot of photos for explaining certain fact to your visitors. Too many photos do look cheesy and does not touch your audience with a perfect message. Rather, you must use actual images of your colleagues and show them working at their desk while designing your website.
#6. Readable Fonts
You need to pick fonts that are easily readable. As most of you would like to go for mobile optimization, you must consider the fact that few large-scaled fonts may look subtle on a monitor but not on mobile screen. You might lose the desired look and feel after you get to see the same text on your cell phones. “Pick a typeface that can be easily be read and size it to no less than 11pt,” says Ethan Giffin, CEO, Groove Commerce.
#7. Use Responsive Design
“Rather than developing a site for each device, a responsive site is designed to adapt to the browser size,” making for a better user experience, says Jayme Pretzloff, online marketing director, Wixon Jewelers. You can design a mobile layout in short time, but then are you sure whether it will be useful? It is better to go with a good desktop layout rather weaken your online presence.
#8. Use Buttons
While designing buttons for your websites, what comes to your minds is the structure of a physical button that you see on the TV remote control, mp3 player or keyboard. Essentially, this is what a button in web design is emulating. This is from where the idea for designing buttons for website is copied from. Some of them are square in shape. Let buttons that you use on your website look clickable and is clear in what it presents so that it enhances website usability.
#9. Go for Mobile Optimization
It is seen that the mobile optimization has tremendously changed the way of interaction between consumers and companies. A list of things that users look at while accessing your site on mobile is your address, total hours of operation, services/ products that you offer, etc. If you are improving your website then it is your responsibility to provide your users with the same experience, as they move from one device to another. It is how well you modify your website to fit the needs of your visitors.
#10. Include Social Share and Follow Buttons
Make it easy for your audience and visitors to follow and share your content. The only way is to include social media icon on every page of your website.
Include more of blog articles and video that drive visitors to your website. You are sure to improve your website design if you follow these simple tips. If you find this useful, do refer this to your friends.